Social Media Marketing, Reality and Lies

Social Media Marketing seems to be the most recent buzz word for anyone looking to increase their online existence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M business are now emerging all over the place these days and they are informing anybody that will listen about how extremely essential social media like Facebook twitter and YouTube are to your business however, for the typical small to medium sized organisation, does marketing to socials media truly live up to all the buzz? Is spending a small fortune on working with a SMM business actually worth it? And has anyone really done their research study on this before they hired somebody to establish there Facebook company page? Some SMM companies are establishing things like Facebook service pages (which are free) for $600 to $1,000 or more and informing their clients that they don't require a website since Facebook is the greatest social media network on the planet and everyone has a Facebook account. Now while it may hold true that Facebook is the biggest social media network in the world and yes, Facebook's members are possible consumers, the real concern is are they in fact purchasing? Social media marketing companies are all too delighted to explain the positives of social media like how many individuals utilize Facebook or how many tweets were sent out in 2015 and the number of people see YouTube videos and so on but are you getting the complete photo? I when sat next to a SMM "expert" at a service seminar who was spruiking to anybody who came within earshot about the remarkable benefits of setting up a Facebook service page for small business (with him naturally) and selling on Facebook. Fascinated by the abovementioned "professionals" advice I looked him up on Facebook just to find he had just 11 Facebook buddies (not an excellent start). Being the research study nut that I am, I decided to take an excellent appearance into SMM in regard to selling to see if it really worked, who did it work for and if it did why did Social Media Marketing work for them? And should business rely so greatly on social networks for sales?

As a web developer I was continuously (and now progressively) confronted with a number of social networking challenges when possible clients would state that having a website sounds good but they had a Facebook organisation page and had been informed by various sources (the ever present yet confidential "they") that social networks were the important things to do, but after discussing their requirements it became rather clear that those potential customers didn't actually understand why they needed socials media or SMM to generate online sales, They simply wanted it. For little and medium sized organisation I always advised building a quality site over any type of social media network, why? Well it's simple truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not company media and organisation networks (that would be more like LinkedIn). I know that sounds simple however it holds true and the data back it up. The fact is that social media marketing fails to tell you that Facebook is a social media not a search engine and despite the variety of Facebook users and Google users being around the same, individuals don't utilize Facebook in the same way that they utilize an online search engine like Google (which has around half the online search engine market), Yahoo and Bing to search for company or products. They use it to correspond with friends and family or for news and entertainment. In a current research study done by the IBM Institute for Organisation Value around 55% of all social media users mentioned that they do not engage with brands over social media at all and just around 23% actually actively utilize social media to communicate with brands. Now out of all individuals who do use social media and who do connect with brands whether purposefully or not, the majority (66%) state they need to feel a company is communicating truthfully prior to they will engage.

So how do you utilize social media marketing? And is it even worth doing?

Well initially of all I would state that having a well optimized site is still going to bring you far more service that social media in a lot of cases specifically if you are a small to medium sized local company since far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a site you're missing Website out on out on all of that possible business. Despite all the (not so great) stats I still believe it is still an excellent idea for business to use social media just not in the exact same method that a lot of SMM specialists are today, Why? Is it in a Social Media Marketing business's finest interest to talk social networks up?

One of the biggest problems business face with social networks and SMM is understanding. The main factor a lot of individuals provide for communicating with brands or business on social media is to receive discount rates, yet the brands and company themselves think the main reason individuals connect with them on social media is to find out about brand-new products. Many companies believe social media will increase advocacy, however just 38 % of customers concur.

There were some good initiatives revealed in the IBM study of companies that had gotten some sort of a manage on how to use social media to their advantage, keeping in mind that when asked exactly what they do when they engage with organisations or brand names via social media, customers note "getting discounts or coupons" and "acquiring products and services" as the top 2 activities, respectively a UNITED STATE ice cream business called Cold Stone Creamery used discounts on their items on their Facebook page. With both Cold Stone Creamery and Twelpforce the advantage is clearly in the favour of the excellent trick & the prospective consumer to social media marketing is to offer without trying to sell (or looking like your selling) sadly most social media marketing is focused the incorrect method.

Building a concrete buyer to customer relationship by means of social media is not easy and probably the most benefit to company' utilizing social media to boost their sites Google rankings. But organisation' need to understand that you cannot just setup a Facebook company page and expect the very best. SMM needs effort and potential clients have to see value in exactly what you have to provide through your social media efforts provide something worth their social interaction and time then you might improve results.

Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their original rate ... and the lawsuits are flying


As a web developer I was constantly (and now significantly) confronted with several social networking challenges when prospective clients would say that having a site sounds great however they had a Facebook organisation page and had been informed by different sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their requirements it became quite clear that those possible customers didn't actually know why they needed social networks or SMM to generate online sales, They just wanted it. Well it's easy actually because social media is Social Media, and social Networks are Social Networks they are not service media and service networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Organisation Worth around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% really purposefully utilize social media to communicate with brand names. Well initially of all I would state that having actually a well enhanced website is still going to bring you far more company that social media in a lot of cases particularly if you are a small to medium sized local organisation because far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a website you're missing out on all of that possible organisation. The primary reason most people provide for engaging with brand names or company on social media is to get discount rates, yet the brands and service themselves think the primary reason people engage with them on social media is to learn about new items.

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